2008 Q1-Q4 domestic air conditioner brands in China concerned about contrast ratio

 Data show that domestic air-conditioning brand of concern about the formation of foreign brands overwhelming. brand. Other than the second quarter, the domestic air-conditioning brand attention, showed a rising trend, the concern of the fourth quarter the highest proportion of 86.4%. Attention from foreign air conditioner brands performed best in the second quarter, compared with 16.2% interest in the remaining three quarters showed a decrease trend. 

    Through investigation, ZDC that: foreign brands and domestic brands of concern about the tremendous gap, caused mainly by the following two aspects. First, high-end foreign brand positioning, product prices cheap, and his narrow face of the consumer groups. Second, the volume of domestic brands to win, not only lower prices but also the advantage of localization makes its channel, has taken the obvious advantage of after-sales service, forming a good reputation.